Hi! I'm Michael, a freelance digital design consultant working in the fields of interaction design and user experience. I specialise in user interface and application design for web and mobile devices, but love to work with all things digital.
Working both in-house and for design agencies, I have over fifteen years of experience in the industry and offer design team management as well as more hands-on design services.
With a formal education in Product Design, I was fortunate to gain an amazing grounding in design, not only from a creative perspective, but also a commercial one as well. For me, the success of any product or service lies with finding the right balance between the two; combining aesthetic beauty and ease of use with the realities of commercial viability.
I believe design should be an evidence based process built on good up-front research, followed by testing and iteration throughout the design phase and then continual measurement post release.
"Good design doesn't stem from intuition, talent, or luck (although I'll take a smidgen of each). It comes from research and understanding." — Mike Monterio, co-founder and design director of Mule Design
I'm also a big advocate of making digital products and services that are accessible to all. When done well, they can play a large part in the lives of those with physical and cognitive disabilities, offering the opportunity for greater independence and social equality. Something, I think, that's worthwhile doing.
With the convenience of mobile banking increasingly driving its use, making certain the mobile banking app delivered a great customer experience was becoming even more essential for RBS.
With over 10 million customers now coming through internet banking's doors, more services coming online and a growing use of touchscreen devices, internet banking was in need of a spring clean.
Following on from the success of its new website (awarded 'Best Web Design' at Auto Trader Click Awards 2013), Mazda turned its sights on delivering a more immersive and multi-channel experience for its car configurator.
Interested in how I like to tackle design problems? You can read about my design process in detail here.
I've worked on projects with companies both large and small, across a variety of business sectors including financial services, telecommunications and retail. Some of them include:
Not the be-all and end-all, but its nice to receive the recognition of your industry peers once in a while! I've been lucky enough to pick up a couple of awards: